Search engine optimization (SEO), also known as search engine marketing or search engine advertising, is the process of enhancing the quantity and quality of site traffic from search engines like Google, Yahoo, and Bing. Unpaid traffic can also come from other types of search engines, such as image search, video search, educational search, news search, and industry-specific vertical search networks. The major types of businesses that typically need SEO services are those with websites offering products and/or services, business-to-business e-commerce, non-profit organizations, non-product retailing, brands, charities, retailers, e-books, directories, blogs, and other web content. Organizations providing products or services also need SEO services to promote their products and/or services in the online market.
Basically, search engines use special algorithms to spider websites. These algorithms identify, classify, and rank websites on the basis of keywords or keyword phrases. Keywords or keyword phrases are also called “keyword phrases” or “search terms”. An example of a keyword phrase is “pet grooming services” or “pet care products”. The actual number of times these keywords or keyword phrases appear on any website is irrelevant; what is important is that they are used by search engines to identify websites when a user performs a search using those words or keyword phrases.
The objective of SEO services is to enhance website rankings
and thereby, increase traffic and profits. SEO can be performed in many ways. The most common method is to use certain software tools to automate the SEO process for you. Other methods include: manual search engine optimization, building link popularity, blogging, article submission, directory submission, social media marketing, viral marketing, pay-per-click, blog rolling, and offsite link building. These SEO methods are referred to as organic search engine optimization (organic SEO)
To understand organic SEO, it is important to understand how search engines index and rank websites. Webmasters submit content to the major directories such as EzineArticles and other web directories. In general, websites are crawled from top to bottom starting from the home page. When a document is indexed, it is listed based on the keywords or keyword phrases that are used to describe the document. For example, if a visitor searches for dog training books on Google, she might search for dog training books or click-through advertising links to the specific pages within the index.
One of the main differences between organic and black hat SEO lies in the way the algorithms are implemented. Black hat SEO is generally considered to be less ethical than white hat SEO. This type of search engine optimization is aimed at getting a better ranking and faster results. Its purpose is to trick the search engines into thinking that the website is relevant for a query.
White hat search engine optimization has different objectives. These types of strategies include quality content creation, informative content, and link building. In the past, the best results were achieved with black hat SEO techniques, but with the introduction of algorithms that are more transparent and friendly to consumers, this type of marketing strategy is now outshining its black rival. Other services include Pay per Click management, social media management, article submission, and other internet marketing strategies.
Organic search engine optimization and Black Hat SEO have a lot more in common.
Both are aimed at the same goal; to increase traffic and ranking through better online marketing strategies. However, the key difference lies in their application and methodologies. While organic SEOs employ natural keywords and misspelled keywords to attract better rankings, the Black Hat SEO uses misspelled words and targeted keywords to achieve higher rankings. Moreover, both Black Hat SEOs and organic SEOs employ offsite links and directory listings, but with Black Hat SEO, these links are more deliberately placed and seem to be “bought” by the website.
- With such differences in approach and objectives, it’s no wonder that we can find so many web design services offering organic search engine optimization services as well.
- To meet this growing demand, most SEO companies have created an entire portfolio of web design tools and packages that they can use for every aspect of creating a great website.
- Whether you need search engine optimization services for your small business, a corporate entity or an individual project, you will be able to find the right tools that can increase your page rankings in all the major search engines like Google, Yahoo, and Bing.
- If you are ready to create a great web design that will drive more traffic to your site, hire a SEO company that offers organic search engine optimization services. You will get results!